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This is not a talk for people with great ideas. Ideas by themselves are not enough for new start ups to flourish or for an innovation to succeed. This is a talk for people with dreams.
Dreams and purposes are what drive our behavior: not products or benefits. Therefore, if you want to lead and be followed, if you have a project, whatever it is….. Stop right now and answer this question: “Why?”. If you don’t have an answer, find a dream.
Because “People don’t buy what you do, they buy what you believe; “People don’t buy what you do, people buy WHY you do it”.